Projected to Rise from USD 5.62 B in 2024 to USD 7.75 B by 2030
Fueling Growth in North America’s Performance Bar Market
Source: Grand View Research, North America Protein Bar Market Size & Outlook, 2024-2030
As the performance bar market expands, brands are seeking more than just protein—they’re looking for clean, functional ingredients that deliver sustained energy, improved texture, and digestive wellness. This growing focus on label-friendly formulations opens the door for innovative ingredient solutions that set products apart in a competitive landscape.
CIRANDA supplies certified-organic, non-GMO ingredients that bring clean energy, digestive support, flavor, and functionality to bar formulations, with solutions across Sweeteners, Lecithins, Flours & Starches, Oils & Fats, Cocoa & Chocolates, and more.
Explore How CIRANDA Ingredients Can Enhance Bar Formulations
From protein-packed performance bars to indulgent snacks, CIRANDA’s ingredient portfolio is designed to meet evolving consumer demands for clean labels, functionality, and great taste. This guide highlights key ingredients like agave syrup, cocoa powder, inulin, lecithin, and more—each selected to support texture, shelf life, binding, and nutritional benefits in bar applications.
See how CIRANDA ingredients perform in your own sports nutrition products. Sign up to receive a curated sample kit featuring our most requested ingredients for bars, ready-to-mix beverages, and gummies!
Submit your contact information below to request your free sample kit!
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Balancing Function & Flavor: Clean Label Strategies for Sports Nutrition
In today’s competitive sports nutrition market, brands are tasked with delivering products that taste great, perform effectively, and meet clean label expectations. This webinar explores the latest trends, formulation challenges, and practical ingredient strategies to help you create sports nutrition products that achieve the perfect balance of function, flavor, and consumer appeal.
Article: Building Blocks for High Performance Bars: Balancing Nutrition & Clean Labels
Soft nutrition products are growing in demand for their quick energy and clean appeal, but formulators must carefully balance texture, performance, and ingredients to meet consumer expectations.
Watch this video to learn how the ratio of short- and long-chain carbohydrates, influenced by tapioca syrup’s DE levels, plays a key role in nutrition bar texture, moisture retention, and cohesion.
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